I thought it’d be cool to start showing behind-the-scenes glimpses at some of my design projects. To me, the brainstorming, experimenting and evolving of a design is as important as the final product.
I recently created these designs for the Center for Integrative Research on Cognition, Learning and Education at Washington University in St. Louis. The client wanted some type of circular motif or feel to communicate the acronym “CIRCLE,” of course. They also hoped to bring in a bridge motif to suggest the connectedness of cognition, learning and education on campus— how these parts are integrated and lead to one another. These are some rough sketches.
The final logo is below. For the most part, I’m happy with it and think it communicates unity as well as progression among the three parts… at least I hope it does!
